Green Economy

Our interview with Andrew Heintzman is now up at www.TheGreenInterview.com -- and has been for a few days. Writer, publisher, activist and financier, Andrew Heintzman is president of Investeco, the first investment firm in Canada focussed on the green economy, and he's also the author of The New Entrepreneurs: Building a Green Economy for the Future. The book is like a refreshing breeze, combining an entrepreneur's sense of economic opportunity with an environmentalist's uncompromising understanding of the issues and the consequences of inaction.

Heintzman is interested in underwater logging, electric cars, potable water, food and agriculture, alternative energy – and he's particularly fascinated by the people who are making viable businesses solving environmental problems. He's also a trenchant commentator on the public policies that governments need to adopt,  to move us towards sustainability. It's a stimulating conversation with a man whose working life puts him in touch with the future -- every day.  

When I first came up with the idea of The Green Interview, I thought of Ray Anderson.

Ray Anderson was the founder and chairman of Interface, Inc., which began as a traditional carpet manufacturing company based in Georgia. In 1994, under pressure from his customers and staff to develop an environmental policy, Ray happened upon Paul Hawken's seminal book The Ecology of Commerce. It changed his life, and impelled him to re-imagine Interface as potentially the world's first fully-sustainable company.